Keyvisual OEM: qTOWER in different colors

Our Experience.
Your Product OEM by Analytik Jena

We help you create winning solutions for your customers — fast, reliable, and fully aligned with your business.

Whether you need a tailored component, a complete workflow or a fully branded instrument: our engineering teams and global service network support you from idea to market launch — efficiently, confidentially, and with over 30 years of OEM experience.

Tailored to your success Flexible partnership models – built around your needs

Whether it’s rapid, combined solutions or carefully planned new developments – we bring your ideas to market quickly and reliably.

Co-Marketing

Two brands – one tested solution.

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We jointly promote a proven system, while both companies remain independent suppliers. Your end customer benefits from a coordinated workflow, and you retain full control of the customer relationship.

Distribution / Global Resales

Your workflow, our technology – under our brand.

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You integrate Analytik Jena devices into your own solution and resell them globally as part of your offering. This model enables a fast time-to-market while leveraging our established product portfolio and brand.

 

OEM

Your brand – our technology.

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We adapt our existing products to your specific needs and deliver them under your brand. 
You become the legal manufacturer and take full ownership of the customer interface. This model offers maximum brand control and differentiation, with slightly longer lead times due to regulatory and customization steps.

From development to deployment – we support your success at every stage.

Co-Marketing

  • Collaborative Promotional Strategy
    Co-Marketing enables two independent brands to present a unified, tested solution without merging identities or workflows.​
  • Maintaining Customer Control
    Each partner retains control over its customer relationships, preserving trust and commercial boundaries.​
  • Joint Promotion Benefits
    Joint promotion increases market credibility, shared visibility, and delivers streamlined solutions without regulatory changes.​
  • Agile and Low-Risk Approach
    The model supports fast, efficient communication, making it ideal for markets demanding speed and low risk.​

Global Resales

  • Partner Integration Model
    The model enables partners to quickly integrate branded lab devices into their existing solutions seamlessly and globally.​
  • Short Time-to-Market
    Partners benefit from rapid deployment by leveraging established devices with validated performance and consistency.​
  • Global Supply Chain Reliability
    The model leverages scalable global supply chains and quality standards to minimize operational challenges.​
  • Competitive Differentiation
    Organizations maintain market differentiation by complementing their offerings with dependable instrumentation.​

OEM/ White Label

  • Brand Autonomy and Customization
    Partners have full control over branding and product customization under the OEM / White Label model.​
  • Flexibility in Adaptations
    The model supports a range of modifications from minor firmware changes to major software and mechanical customizations.​
  • Strategic Long-term Benefits
    OEM model offers long-term advantages including tailored product lines without internal hardware development needs. 
    Based on Analytik Jenas proven instrumentation
  • Regulatory and Lead Time Considerations
    OEM engagements may have longer lead times due to regulatory and design processes but ensure reliable market entry.​

Your Workflow. Powered by Our Technology.

Start with proven technology and build your solution from there.

Our broad product portfolio offers a solid foundation for your individual system – whether you use our devices as-is, integrate selected components, or adapt them under your own brand. All standard instruments can be customized and supplied as OEM solutions – fully aligned with your system architecture and branding.

PCR / qPCR

Best-in-class temperature control meets high-performance optics. Use our complete PCR/qPCR systems or select individual components such as thermal modules or optical units for integration into your own platform.

Liquid Handling

From pipetting heads to benchtop systems and high-throughput automation up to 1536-well formats – our liquid handling portfolio is modular, scalable, and ready for integration.

Chemical Analysis

From AAS to UV/VIS photometry – our instruments are built on decades of experience and can be integrated into broader analytical workflows.

Sample Preparation

Automated sample preparation according to standards – even overnight. Our systems ensure consistent quality and free up valuable lab time for your customers.

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What we offer Advantages and Services our Partners can expect

Modular Technological Solutions

OEM customers receive complete instruments based on our proven instrumentation, customized modules or parts,  and specific components that enable flexible product design with out long-term development.

Flexible Service Options

Partners can choose between building their own service infrastructure (train the trainer),  using hybrid models,  or fully outsourcing service operations.

Comprehensive Product Lifecycle

The offering covers development based on proven technology,  validation,  serial production,  and global product support.

Continuous Quality and Efficiency

Ongoing improvement processes and state-of-the-art manufacturing technologies ensure performance and competitiveness.

German Engineering Quality

Instruments built under strict engineering standards ensure long‑term stability, precision and robustness — a secure foundation for advanced workflows and OEM integrations.

Your Tests. Your Market.

We supply instruments only — never assays or reagents. You keep full ownership of your methods, IP and customer relationships. Zero conflict of interest…

Maximum partner freedom.

Accelerate Your Time‑to‑Market

Our proven devices are ready for integration and can be adapted quickly to your brand and workflow.
Mature technology → minimal development risk → significantly faster market entry.

Technology & Service – Expertise You Can Rely On

With decades of experience in the development and manufacturing of laboratory equipment for chemical analysis, PCR, and liquid handling, we offer more than just devices – we offer partnership.

Application Support – If You Need It

Our experienced application teams can support your test development with deep technical know-how. 
Of course, the application ownership remains entirely with you – we simply offer support where it’s helpful.

Hardware from a Single Source

From standard modules to customized systems – we provide the full range of hardware needed to build your solution. 
All components are developed and manufactured in-house, ensuring quality and reliability.

Flexible Service Concepts

Whether you want to handle service yourself or rely on our global network – we adapt to your needs.
Choose from:

  • Train-the-Trainer programs to build your own service capabilities
  • Hybrid models with shared responsibilities
  • Full service provided by Analytik Jena, including global maintenance and repair

No matter which model you choose – we focus exclusively on instrument development and do not compete with your test systems or application portfolio.

Certified Quality

ISO Certificate 9001:2015 Analytik Jena GmbH+Co. KG (English)

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ISO Certificate 14001:2015 Analytik Jena GmbH+Co. KG (English)

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ISO Certificates 9001:2015 & 14001:2025 Analytik Jena GmbH+Co. KG – Central Office Locations appendix (English)

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ISO Certificate Biometra GmbH | QMS (MS) – ISO 13485:2016 & EN ISO 13485:2016 Manufacture, service, storage, shipping of Real-time PCR instruments for IVD applications

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How can we support you?

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Your contact

Cornelia Hänel
Department Manager Partnering Business

cornelia.haenel@analytik-jena.com
+49 170 7659433