On-site Advanced Product & Application Training in Jena AAS, ICP-OES & ICP-MS
Date: May 31 to June 4, 2027
Terms of participation: Successful online basic product & application trainings AAS, ICP-OES & ICP-MS
Number of participants: 5 to 10
Objective: Successful sales and better support for customers through expanded knowledge and skills
Format: on-site (Jena HQ) classroom and laboratory training with instructor, completion of the training with a certificate
Topics/content:
Market positioning
Sales cases and argumentation strategies
Benefits and USPs
Focus applications
Configuration guidelines
Key competitors
Sales and demo scenarios
Hands-on exercises
Addressees:
Experienced Sales Partners (Sales Reps & Application Specialists)
Sales Managers and Regional Managers for CA product portfolio
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